diff --git a/src/content/post/landing.md b/src/content/post/landing.md
index ad4f89f..fa8cd2f 100644
--- a/src/content/post/landing.md
+++ b/src/content/post/landing.md
@@ -79,7 +79,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: Enticing visitors to provide their personal details by offering something valuable in return.
 
-**Key Distinctive Feature**: Unlike “Click-through Landing Pages,” which guide users to another step, these directly gather user data.
+**Key Differentiator**: Unlike “Click-through Landing Pages,” which guide users to another step, these directly gather user data.
 
 **Example**: A digital marketing agency offering a free SEO audit in exchange for business contact details.
 
@@ -91,7 +91,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: Utilizes a narrative to present a problem and offer the product or service as the solution. The aim is to emotionally connect with the visitor.
 
-**Key Distinctive Feature**: While 'Click-through Landing Pages' warm up the visitor for a bigger commitment. 'Long-form Sales Landing Pages' aim to close the sale directly on the page.
+**Key Differentiator**: While 'Click-through Landing Pages' warm up the visitor for a bigger commitment. 'Long-form Sales Landing Pages' aim to close the sale directly on the page.
 
 **Example**: A weight loss program detailing a person's journey and the challenges they've faced. It also highlights how the program assisted them and why it's an ideal solution for others.
 
@@ -103,7 +103,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: To lead visitors to the final conversion point, be it a checkout page or a sign-up form.
 
-**Key Distinctive Feature**: Unlike "Subscription Landing Pages" that aim for a recurring commitment, these lead to a one-time action.
+**Key Differentiator**: Unlike "Subscription Landing Pages" that aim for a recurring commitment, these lead to a one-time action.
 
 **Example**: An online store showcasing a new product's benefits, leading visitors to the purchase page.
 
@@ -115,7 +115,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: Presents the product or service transparently and attractively.
 
-**Key Distinctive Feature**: While 'Long-form Sales Landing Pages' aim to persuade through narratives and overcoming objections. 'Product Details Landing Pages' focus on presenting the product or service in a clear and detailed manner.
+**Key Differentiator**: While 'Long-form Sales Landing Pages' aim to persuade through narratives and overcoming objections. 'Product Details Landing Pages' focus on presenting the product or service in a clear and detailed manner.
 
 **Example**: A tech website detailing a new laptop's specifications, unique features, comparisons with previous models, and user reviews.
 
@@ -127,7 +127,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: To generate buzz and capture early interest.
 
-**Key Distinctive Feature**: Unlike other landing pages that present available offers, these promote something not yet accessible.
+**Key Differentiator**: Unlike other landing pages that present available offers, these promote something not yet accessible.
 
 **Example**: A game developer teasing their upcoming game release with sneak peeks and an option for early access.
 
@@ -139,7 +139,7 @@ This approach ensures that you observe the best practices in action. Also, it en
 
 **Focus**: To secure a long-term commitment from the visitor.
 
-**Key Distinctive Feature**: Unlike "Click-through Landing Pages" that lead to a one-time action, these aim for a recurring commitment.
+**Key Differentiator**: Unlike "Click-through Landing Pages" that lead to a one-time action, these aim for a recurring commitment.
 
 **Example**: A magazine promoting its monthly subscription, detailing exclusive articles and special subscriber-only benefits.